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1. Tell
your audience what kind of support they'll
get after they buy. It could be free
consulting, tech support, free servicing,
etc. This may also answer some of their
buying questions ahead of time. People
don't want to buy products without knowing
you will be there to help if they have
problems.
2. Ask people at the end of your copy why
they decided not to buy. This will give
you new ideas on how to produce ad copy
that's more profitable. Have a web form or
e-mail link in place so they can answer
you. You may find out they don't like your
guarantee or graphics. It could be
anything.
3. Think of ways to get your site or
business in the news. You could sponsor a
fundraiser, break a world record, hold a
major event, etc. Simply write a press
release about what you've accomplished,
then send it to media outlets that cater
to your target audience.
4. Hold a contest on your web site. Give
other web sites the option of offering it
to their visitors. This'll multiply your
advertising all over the Internet. It
would become a viral contest. Of course
the contest must either be ongoing or held
regularly so you could allow other online
publishers to offer it to their visitors
or subscribers.
5. Tell your potential customers that your
ordering system is highly secure. Also
reassure them that you take every effort
to protect them. People want to feel they
are safe online. They want to know that
you care about their well-being. Tell them
all about what you currently do for them
to make them feel more secure.
6. Carry business cards with you wherever
you go. Have your web address printed on
them. You can hand them out to anyone you
meet. Just think of all the people you
meet on a regular basis: grocery clerks,
post office workers, bag boys, family
members, friends, salesmen/women, etc.
7. Contact national radio stations to ask
them if they are looking for guest
speakers. Tell them your area of
expertise; maybe they'll book you for a
show. Of course you would want to contact
targeted stations and shows which would
want to know more about you and your area
of expertise.
8. Join clubs related to your area of
business. You could trade leads with other
businesses. Learn new ways to run your
business and sell your products. You could
also create your own online business club.
You could provide private chat rooms,
message boards, articles, etc.
9. Think of a domain name for your web
site that's easy to remember. It should be
related to what your business does, sells
or provides. If there aren't any business
names available, use your actual birth
name. You could at least brand yourself.
Your own name will give you
credibility.
10. Position your web site at the top of
pay-per-click search engines. You will
only pay your set amount for each
click-through you get to your web site.
Just make sure your profits will pay for
your advertising cost. If they won't,
maybe you could share a web site with
another related business and split the
costs.
11. Allow your visitors or customers to
increase your traffic or sales. Ask them
how you can improve your business, web
site or product. You can ask them at your
web site, in your e-zine, on your message
board, in your chat room, in your guest
book, in your product packages, etc.
12. Team up with other e-zines that have
the same target audience. Combine
subscriber bases and then publish one
e-zine together to increase subscribers.
You could all include your ads and
announcements in the e-zine. You could
also take turns for the top advertising
space.
13. Swap endorsement advertisements with
other Web sites. Endorsement ads usually
pull more sales and traffic than regular
advertisements. People have taught
themselves to ignore advertisements
because they see hundreds of them every
day. Endorsements usually don't look or
sound like normal ads.
14. Outsource part of your workload to
save time and money. You can spend more of
your time and money promoting your
business. You'll save money on employee
costs, space costs, training costs, etc.
Keep the work you enjoy doing to keep you
motivated and ship out the work you don't
like.
15. Include a signature file on all the
e-mails you send out. Provide your
business name, phone number, e-mail and
web address, etc. Also include a brief
blurb for your business or the product
you're selling. For example, you could
say, "How To Wash Your Car In Two Minutes
or Less!"
16. Use pictures or graphics on your web
site that support the product you're
selling. They could give your visitors a
clearer vision of your product, the
benefits of the product, people's emotion
when they own the product, etc. You could
also use "before" and "after"
pictures.
17. Create a friendly, long-term
relationship with all your customers.
Practice good customer service and
follow-up with them on a regular basis.
You could follow-up with gifts, greeting
cards, free things, coupons, special
offers, reminders, your e-zine, helpful
advice, etc.
18. Create strategic alliances with other
web sites. You could exchange banner ads,
sell each other's products as back-end
products, cross-promote, etc. You could
also create a web site together and
promote it on your separate web sites. You
would both just split the costs and
profits.
19. Increase the perceived value of your
product to skyrocket your sales. Add on
free bonuses, after- sale services or an
affiliate program. Other factors that
would help are: your own domain name, a
professional web design, a good-looking
product graphic and persuasive ad
copy.
20. Give customers a discount on their
total order to increase sales. You could
give them a discount for ordering over a
set dollar or product amount. For example,
you could say, "Buy over $39 worth of
products and get a 20% discount on your
order!" Another example, "Get a 15%
discount if you order 3 or more
products!"
21. Allow your visitors to reprint the
content on your web site. Just ask them to
include your resource box and a link to
your site in exchange. This will turn your
content into a traffic machine and the
external links will help increase your
ranking in some search engines.
22. Provide a free contest or sweepstake
at your web site. It's a fact, people like
to win things. If you can fulfill that
need, people will visit. You can also
attract them to revisit by holding one
every week or month. You could also start
an opt-in list for people who enter your
contest or sweepstake so you can follow-up
with them regularly.
23. Save time and money by using ad
submitters. You will reach a larger part
of your target audience far more quickly
than by manually submitting your ad. You
should manually submit your ad to the most
popular web sites so you have a better
chance of being listed or placed in a good
position.
24. Create a good first impression. You
will not be able to sell very many
products if your visitors think your web
site looks unprofessional. Use crisp
graphics, attractive color combinations, a
readable text size, even spacing, even
margins, bold headlines, indent benefits,
etc.
25. Stop procrastinating and start
finishing all your business tasks. Do one
at a time. Don't get caught up thinking
that you can never get them all done. Make
a list. Do the easiest or most crucial one
first and move down the list. Cross off
each task as you complete it.
26. Develop a relationship with all your
visitors and customers. Tell them how much
you appreciate them visiting your web site
or buying your product. Invite them to
online and offline events like free chat
room classes, parties, dinner gatherings,
business events, etc.
27. Hire a business coach to help improve
you and your business. That could help
increase your sales, motivate you, balance
your workload, etc. It would be like
renting an extra brain. You would have
double the thinking power.
28. Stay away from being too comfortable
with your income or life. You should
always be making new goals for yourself
and developing new sales ideas. The world
keeps changing and if you pause too long,
you might miss out. You only live
once.
29. Make sure you don't become a
workaholic. Your mind needs time away from
your business life. This will help your
brain think clearly while working. The
best time to get profitable ideas is when
you're not thinking about them. They just
pop into your brain.
30. Create and follow short/long-term
goals for your business. The short-term
goals can create early success and the
long-term goals can create future success.
Design each goal so they all add up to
your ultimate goal. Don't make your goals
too unrealistic otherwise depression and
frustration could move you farther away
from them.
Good Luck and get busy promoting!
EzineArticles Expert Author,
Andrew Wroblewski
About the Author
When not on his soapbox, Andrew Wroblewski
is doing battle with the thousands of
spyware programs that can affect you via
his ant-spyware and spyware removal Web
site: http://spyware.pcwash.com where you
can get a free spyware scan of your
computer system.
Article Source:
http://EzineArticles.com/
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